Graphic design tools increase the productivity levels of your creative team, and spur more collaboration. Moreover, it is an effective way for your workforce to get to edit images as they work.
According to McKinsey and Company, a leading strategy and management consulting services, design-focused firms deliver an average of 32% higher revenue growth. Hence, it is inevitable for every business to find the need for a graphic design software regardless of what industry they are in. Even if your company isn’t in the creative field, acquiring a graphic design software proves to be beneficial as it can optimize the development of materials such as brochures, posters and even internal reports.
Aside from businesses, freelancers and entrepreneurs need an easy-to-use graphic design software design for their creative collaterals. That is why a good graphic design software is important for everyone. While the price and skill level may affect the process of choosing a graphic design software, many other factors should be considered.
Not all graphic design software solutions are made equal. There are different types of graphic software. To optimize your search, here are five key features of graphic software you should be aware of:
1. The basics of graphic design
Above all else, a good graphic design software is equipped with the essentials, which include color, shapes, lines, mass, and textures. These fundamental features allow designers to create visually appealing output.
Colors attract the attention of the audience, and in turn, creates striking projects. Shapes enhance the visual effect of your design in order to make a stunning image. Lines create symmetry, and organize the texts and graphics within your work. Mass enhances the overall impact of the design, while textures add dimension and depth to your project.
Templates save you a lot of time by providing the foundation on which you build your project or design. They give designers a head start, and help you develop consistently professional-looking content. In addition, a good graphic design software would enable you to create your own template using their available designs.
It is crucial to note that the standard templates in a graphic designing software can be limited. If your budget permits you to do so, it would be ideal to invest in premium templates.
3. Photo database
Staging a photoshoot for every project design can be very time consuming and expensive. Hence, having access to the photos you may need can speed up the process of developing your design.
A good graphic design software gives you access to a plethora of images within the app. This photo bank can include anything from stock images to past work of your team not limited to infographics, posters and illustrations. Most photos in photo databases are royalty-free, but there are some that require a minimal licensing fee.
4. Collaboration tools
The traditional file-sharing methods can impede productivity by creating issues such as revision tracking, miscommunication, and the like. The right software allows your team to collaborate on projects in the cloud to edit them in real-time. These tools also enable restriction of access to users so you have control of who can edit or comment on the project. If you or your company is looking to take the plunge, check out this graphic design software list from FinancesOnline to compare options.
Having a collaboration tool ultimately standardizes the workflow within an organization because it hastens the process of revisions and approvals. While this feature may not be a priority to your company right now, as your business expands, this will prove to be a useful tool to boost productivity, accountability, and of course, success.
5. Intuitive interface
Learning the myriads of features within a software to develop premium quality output can take up a lot of time. That is why it is essential for freelancers, entrepreneurs and businesses to choose a software that is easy to use, so they can effortlessly train others.
An intuitive interface provides tools and menus where they are expected, and is designed in a way that makes conceptual sense to users. In short, they project predictions that would usually fit with the project you’re working on. This particular feature makes your life so much easier because it’s like having an active collaborator within the software.
Importance of a graphic design software
These key features should be on your radar as you choose which software to utilize to optimize your operations. So how do you know if the software is THE one? The best graphic design software for you and your organization would ultimately depend on your requirements and skill level. There is no “one size fits all” approach to this process although there is an option to our source one’s graphic design requirements.
On the other hand, hiring a graphic design team might be the best option for your organization. It all boils down to what your company needs to maximize its creative arm. At the end of the day, the goal is to boost the productivity of your team, and create design projects that would convert the audience into your customers.
You need to have an understanding of what you need in order to win over people’s hearts. If this is the option that works best for you, you can check out Cueball Creatives.