For every market niche, there is a high level of competition and this necessitates the fact that a brand should promote both its online and offline presence. Contrary to the conventional methods of promoting a brand, modern businesses have adopted the use of graphic designs such as logos, business cards, brochures, etc.
Taking an in-depth view of the 21st century we are, one could easily tell that there’s been an upshift in the digital world, and for businesses to grow, digital skills have to be embraced, and giving your brand an identity becomes important.
When we talk of brand identity, your business logo could be used as a good example. It builds a relationship between a brand and its customers. Ever wondered how inferior and unprofessional a brand would look amongst others if peradventure, such brand doesn’t have a touch of graphic design in it?
This is to say that your logo, business cards, and others are a strong indication of your professionalism and they propel clients to trust your brand more and stick to your product/services. Graphic design your brand a continuous visual representation.
The need to improve on the brand’s visual identity
It is pertinent to mention that the world is evolving at an ever-increasing rate; design trends are constantly evolving too. For a company to maintain its uniqueness and attract potential customers even in a highly competitive market, it has to constantly adapt to every new trend. Many companies are only concerned about their website being developed but they do not put certain measures that will enhance the consistency of their visual identity in place.
The consistency and improvement of your business’s visual identity helps it be more remembered and recognized by the audience, and this can help reduce those costs of advertising. An outdated website design would be of no value to a potential customer but a modern one would, of course, leave a lasting impression on customers.
Similarly, customers can be informed about every necessary about a brand owner through a business card. However, there are more innovative design ideas asides from brochures, business cards, and the common ones, which are most likely not known by the majority.
Graphic design tips to improve brand performance
To take a step ahead in your brand, the design tips below would be of help:
1. Website design
Your business’ website is an indispensable part of your brand. It is one of the ways by which customers evaluate your brand. When customers navigate through your website, it’s important that they understand the concept of your business because this may form the first impression of your brand. Therefore every detail of your website especially a B2C business must connote a significant impression on the customer or audience as they scroll through. Some parts of website designs that are very key to design are the landing page, the gallery, the product page, and so on. With the proper imaging, editing, coloring, and font sizes you can be rest assured that your brand is well represented
2. The use of colored and bold fonts
Psychologically, colored fonts have their way of drawing customer’s attention. Such fonts create a long-lasting impression on customers that they might likely not forget in a while. Marketing isn’t just about what you say or sell, it is mainly about how you say or sell it. Also, it is important to adopt a set color palette. This way, whatever represents your brand would feature these colors and it should be continually used when advertising or marketing your business.
3. Creative use of typography
Instead of letters, some web design companies, why not go the creative way by using geometric patterns. An unconventional style of typography can make a company escape the competitors’ circle and draw the attention of the audience. The effect of typographic designs is that it helps to bring out the spellings of the words and also the feeling of it as well, this way your customers do not just know what your brand stands for, they also get to feel it.
4. Video contents
Have you ever noticed that video content brings the highest engagements and reach? This is because a relevant and engaging video has its own unique way of grabbing your customer’s attention and helping them understand the concept of your business. Records have it that 80% of online traffic on social media platforms is video traffics. Videos are easily remembered by people.
5. Cinema graphs and GIFs
GIFs are fast-growing in this era and it’s one popular way of drawing people’s attention. GIFs are animated images and are usually on continuous repetition. One major advantage of GIF in marketing is that it spreads faster than video. This is because of its low data consumption and also can be used in text chatting on social media.
6. Blog images
Blog images help to summarize the content and put them in short-form content pieces. They present the contents in a more engaging manner for the audience. There are some custom-designed images for the blog that can help you drive home the meaning of the contents you have written in your blog. Especially if it is an advertising blog, you will need images that will drive the proper impression of the description of the brand you are advertising.
7. The use of Memes
Businesses can take advantage of memes on their social media platforms to attract customers. Memes are used to capture funny moments and they would no doubt draw your customer’s attention. A well-designed meme can be used to capture the attention of your audience through comedy. Whether we like it or not, in today’s world, everything has become a media of passing and receiving information and memes are fast becoming the new trends.
8. Advertising Design
The carousel ads are one way by which products can be advertised on social media. It gives the chance to display a series of images one at a time. This gives you a competitive edge in the market space. A well-designed ad’s images will not only catch the attention of your audience but will also leave a lasting impression of your brand in their minds. Examples of advertising designs are brand awareness ads, banner ads for websites, carousel and collection ads for social media, not to add billboards, and so on.
Enlighten your target audience
Both online and offline, businesses can revamp their brand image and this can be achieved by adopting these innovative graphic ideas. While it’s true that not all ideas would work for you, you can carefully select which would work best for you and make your business unique and attractive to potential customers. Still, what is more important is knowing WHO will work for you.
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