How do you write a brief to design your business logo?
The logo design description brief is an essential tool for successfully designing your company’s high quality logo. It serves as a guide for designers for inspiration and direction while staying aligned with the client goals and business objectives. Therefore, a logo design brief is a document containing relevant information written by the business owner or company and handed over to the designer to know precisely what kind of logo to make. The better you write the brief, the easier it is for the designer to hit the mark and thus save a lot of time.
Will you construct a house without blue print? or
Will you build your website without wireframes and information architecture?
Likewise, without knowing precisely about logo design brief, a designer cannot design a logo, which you are looking for. You need to cover the following aspects and communicate to the designer.
Describe your business
It is very important that your designer will have to understand what is the business you are doing, and as a business man, you have to provide the following informations. Think about sharing your product materials, manufacturing process, customers lifestyles and other industry competitors you have and give a brief to the designers in the sub heads provided below.
*. Your industry
*. Your main product / service
*. Your unique selling points
*. Brand values/stories important to your brand
Specify the Logo you desire
You have to inform, what sort of taste you have and what kind of style your logo must be designed. Word mark/emblem/abstract mark,have to be specified in your desired logo format. Make sure the presence of slogans or removal.
*. Try to give atleast 3 examples of logo you like
*. Mention any logos you dislike
*. Make sure your logos are appropriate for your company.
Include your ideas
You can leave the design at the discretion of the designer when you don’t have any idea. But the more ideas, you share with the designers, not only inspire them but also help better to design the logo, you are looking for. This facilitate easy execution avoiding sending emails, meetings etc.,and make use of the logo and bring to commercialize in your business.
Do you want to upgrade an illustration? Or
Do you prefer any icon?
Share with the Design Agency to support your expectation
Feelings to convey
The feelings you want to convey makes a big impact on your logo style color and font choices of the designer. You can include photos of logo application you have in mind.
*. Clarify the feeling you want to create among your clients
*. Don’t restrict to emotions. You can relate the customer reaction you want to make.
Point out where will your logo be used
To decide upon what sort of your layout and sizing will best suit your logo.
Think particularly about
*. Stationery
*. Products & equipment
*. Signage
*. Labels
Notify your the target marketers
You have to provide information on the following aspects, to promote your company
*. Targeting a particular industry
*. Targeting specifically men/women
*. Targeting particular age group.
You need a logo, as it is a vital part of building a successful business. To design a logo for your brand, all you have to do is give the informations and details mentioned above to cueball creatives.
Once you provide the details to us, we will design a perfect logo that aligns perfectly with yorur brand visions.
When you are ready to take the next step?
Are you thinking to create a new logo for your business?
Send the business details by connecting with Cueball.
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