Which is the best for your business branding – Graphic design or Illustration
Many people think graphic design and illustration are more or less same,but there is infact a clear difference between the two. Both involve creativity, but graphic design is commercial art while Illustration is a fine art. Graphic design is about communicating with a target audience, while Illustration is just a creative interpretation
Graphic design is an art and profession of using visual composition to solve problems and communicate ideas through typography imagery, color and form
Illustrations are a visual way to portray or illustrate a written text. Drawings are one of the most widely used styles of illustration. The main difference between the two is where and how you use them.
Both graphic design and Illustration are popular, but if I have to comment on which is more useful for business, between the two, then my answer will be graphic design. It is because graphic design is everywhere; even some graphic designers design unique logos that are considered a new art form.
To understand the difference between graphic design and Illustration, you first need to know about them. Let’s discuss graphic design and illustration one by one.
What is an Illustration
An illustration is a visual explanation of the text or can be a decoration. Also, it can be a process or a concept. Usually, you will find illustrations in books, posters, magazines, flyers, video games, study material, films, and animations. An illustrator’s job is to represent a piece of text or idea visually. So, you can say an illustration is a drawing or a picture.
An illustration can be an act of drawing or a picture that says something. An image in which you see a man with a mask on his mouth and nose is an illustration. That picture does not require a text to explain, as the picture says it all. The character faces with expressions you see are all illustrations.
What is Graphic Design?
Graphic design is nothing but planning and projecting one’s experiences and ideas. Graphic designers project their ideas through textual and visual content, which is why some people call communication design. Communication in graphic design could be through visual or physical communication tools, such as words, images, and graphic forms.
The prime objective of graphic design is to create images that grab viewers’ attention. The graphic designer creates the image in a way that brings the viewers’ focus to the drawn object. In graphic design, all the design elements compete with each other to get viewers’ attention.
Key Differences Between Graphic Design and Illustration
Now when you know about graphic design and Illustration,it is easier to understand the difference between the two. As you know, graphic design is to communicate a message so that the reader will take a specific action. At the same time, an illustration is a visual representation of text or ideas. Let’s discuss how they differ in intent, tools, and uses.
Intent
Illustrations’ purpose is to convey an idea or a collection of text through a visual medium, while graphic design communicates a message or action. Illustrations use only drawings, but the graphic design makes use of other visual elements in addition to drawings.
Tools
Illustrations can be made by hand, but technology has made it possible to do it digitally. You need tools like pencil, ink, painting colors, and brushes when you do it by hand. Graphic design is done through software and digital tools. It makes use of formatting and colours to grab viewers’ attention.
Uses
As discussed, the pictures you see in publications like newspapers, magazines, books, and blogs are all illustrations. Even you see illustrations on the cover page of comic books and book covers. Graphic design is mainly used for commercial purposes. Examples of graphic design are logos, advertisements, billboards, and posters.
The above-listed points will help you understand the difference between graphic design and Illustration. Now we will discuss when to use Illustration and graphic design.
When to Use Illustrations
Illustrations are to convey ideas and concepts, or you can say them the visual representation of texts. These can improve the quality of your latest blog post. You should use Illustration when you want to represent text and ideas visually.
For example, you own a restaurant and want to create an advertisement to promote it. The best way to create an advertisement for your business is to hire an illustrator, as the same can be done through drawing only.
When to Use Graphic Design
As you know, the graphic design conveys a message so that the viewer may take a specific action. If you want clear and concise, you should choose graphic design.
For example, if you want to create a logo for your company that will help you sell your product, you should hire a graphic designer to create a logo that evokes emotions in viewers. Graphic design and Illustration offer beautiful opportunities to take your brand next level
Conclusion:
Illustrations and Graphic Design are two different fields, and the given post talks about the difference between the two. If you are in need of unlimited graphic designs, you can contact Cueball Creatives, .we are one such leading crowd sourcing platforms for your business
If you are looking in redesigning your logo, website, business cards, marketing materials, this site can deliver you amazing results and that too at a budget friendly price
We have helped thousands of business owners from all around the world with their graphic design needs. Work with our talented artists to help you to take your business next level.
To check our portfolios, Click Here
