How can you improve leads using video ads in Facebook?
Facebook holds the top rank when you talk about the browsed social media websites and thereby it is the best platform to market your business. Facebook Ads, helps to promote your business in a great way, and taking your business in front of potential customers. According to a report, Facebook ads have an average conversion rate of around 9 percent.
It’s a good percentage when you compare it with Google Ads. The conversions we are talking about here not just only include the purchases, but also newsletter subscriptions and account creation are all counted in conversions. Video ads are the ones that help in conversions, so you should invest your time and money in Facebook video ads, especially animated video ads. Before we move further, let’s discuss what animated video ads are.
What are Animated Video Ads?
Animated ads are video ads that feature one or more moving elements. These ads bring in more business than usual video ads. Even you can expect more sales from an ad with the least minimally moving element as it holds something to grab the viewers’ attention. Now we will talk about different ways animated Facebook Ads help your business.
Facebook Ads have covered a long journey from their beginning as they make use of still images initially. Now Facebook Ads have become more interactive and engaging than ever. Video advertising tools have become smarter and easier to use. As a marketer, you have so many options to create animated Facebook Ads and drive conversions.
Facebook Ads offer several benefits, and it becomes imperative to integrate animated ads into your business’s Facebook page or make them part of your video marketing strategy. Below listed are the major benefits that you, as a business owner, will get.
Give You the Opportunity to Put Your Products and Services in the Spotlight
One of the major benefits you get from an animated Facebook ad is putting your products and services in the spotlight. If you have created the video ad correctly, it will make the viewer stop the scroll and watch the video. Watching the video will leave a mark in viewers’ minds and make them think about the important features of your product or service.
Increase Engagement
As discussed, if the animated Facebook ad is designed correctly, it will make viewers stop scrolling and watch your video ad and increase your customers’ engagement. Also, video ads will help you simplify vital information about your products and services.
It will help better understanding of your business by the viewers and they will not just scroll down the ad but click to view it and later become your potential customers
Animated Ads Build Trust
Viewing your animated ad makes the viewers, especially your target audience, understand your effort and time in creating it. A well-crafted animated ad adds value to your business and displays professionalism. It builds trust among people about your business.
An animated ad’s best part is that it allows you to establish brand recognition without spending much. You can take the help of a video design company that offers unlimited video designs to create your animated ad and grow your business.
Get More Social Shares
If your animated ad has been created correctly, it will get more social shares than other ads. It has been found that high-quality video content gets shared more on Facebook. The reason is that high-quality video content is easily understandable, and the viewers are motivated to spread it.
You will see them liking, commenting, reposting, and sending the content. So you can say that high-quality content is the recipe to getting more social shares.
Increase Sales
If you are using social media to advertise your brand, you should know that animated ads will work better as they are more engaging and appealing. They can increase your conversion rate up to 50 percent.
It means animated Facebook ads hold the key to success, and you can use them to take your business to the next level.
All the benefits listed here indicate that animated video ads bring in the results you are looking for. With animated Facebook ads, you can get your audience’s attention.
Conclusion: Maybe designing animated ads looks easy to you, but it is not so. For designing animated video ads, you can contact Cueball Creatives. They are experts in designing video ads, and you can take benefit from their unlimited video design services.
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