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Brand guidelines are the standards and rules, an organization uses to maintain Brand consistency across channels. The visuals, verbal or written communications are defined by brand guidelines. Clear communication about your brand’s values and targets upholds your reputation, attracts new customers and helps your audience feel connected. The messages / contents you like must align with the interest of the customers, besides communicating the goals and aims of your company. Once you build your brand style, customers easily recognise your brand and associate with all the visual cues you want.
Brand style ensure professionalism and consistency in all your messages or contents. How can you ensure consistency and quickly communicate your brand requirements for growing your small business
How to create a brand guidelines
There are two phases in creating the brand guide lines. First one is visual guidelines and the second phase is communication guideline.
A. Visual guide lines:
In this section you should list the following elements.
1. Logo
Your logo should reflect your company in a unique and honest way. You must avoid too much details. Make sure your logo is scalable and artistically balanced.
2. Colors
When it comes to choosing colors, understand the theory behind color can do wonders. This can make creating branded visuals easy.
3. Fonts
Consistent use of fonts is important for brands. Showing examples of correct font use is always helpful. It is best to show it both in multiple contexts.
4. Photography
Professional images that represent your business visually and fit with your visual identity through the use of color, tone, props, sets and more. These can include photos of your team, products your process, your space and other things make your business unique.
B.Communication guidelines
In this section, you should list the following
1. Language
The language that the company generally communicate with the customers.
2. Email
Types of sentences, its length, capitalization, numbers, abbreviation, acronyms, structure of tone.
3. Style
It is formatting technical, non technical messaging
4. Tone of voice
Professional, logical, emotional and humorous etc.
5. Social media presence
Posting types, posting times and different social media styles.
How to create a brand style guide?
You need to list out the following elements of your business
Brand mission
The brand mission is collective details about company’s purpose and what it is trying to make. Both the missions and vision showed be in the opening lines. Your mission migth outline specific tactic you have in mind for operational excellence product development or brand communications.
Brand personal
Brand can be thought about as a person with a list of traits you want to have. Collect all the traits and it becomes guidelines for company’s messaging. It makes easier for customers to connect and identify your brand.
Target audience
It includes the age group, location, habits, gender etc.,you want to focus to attract them and make your loyal customers.
What to include in brand style guide?
Logo
The brand style guide should define how to ensure a distinct logo stays optimized and consistent in different media. It should detail all the variations and versions of your logo and how it will look in different platform, what its placement, size and white spaces.
Colors
It is a standard practice to decide how to use each color for text, logo and background to pop.
Typography
Font size, style should be defined for both digital and print applications
Voice and messaging
Your tone of voice needs to be consistant across all communication channels – email, social media, press releases, blog posts, ads etc
Decide what type of languages, voice
fit for your audience.
5.Images
You can create a mood board with images that convey the feelings you want people to get when they interact with your brand.
6. Do’s & Don’t
Having do and don’t columns with specific items helps to drive home the point and importance of adhering to the brand refuse
7. Other specifics
If you thing specific scenerios, case studies, visual aids and examples of use of different logos, imagery, tone, voice and color may help in creating a good branding, you can suggest there should be no room for misinterpretation and uncertainities.
Reasons to create brand style guidelines
Brand style guidelines help establish and promote a unique corporate culture and identity, resulting in higher employees retention. Presenting a uniform brand images improve your personality and identity and trust worthiness.
Brand guidelines – Examples
Amazon
Apple
Samsung
Conclusion
As a business man, you need to create a connection with your audience and give them something to hold onto that goes beyond price points and packaging. Aesthetic brand inspire customers to overcome adversities and achieve their goals.
Differentiating yourself with brand purpose is not just about standing out for the sake of it, but it’s about finding a way to be relevant to people in need of it.
Now after reading this blog, you have understood the guidelines which prescribe the standards for improving your brand style in all aspects for the benefits you expects.
To support you, in designing a colourful website or logo, packaging print out, or emails for posting in social media, Instagram or Facebook posting etc., with an intension to take your business to the next level.
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