Instagram is the second most accessed network behind Facebook and has become popular social media platform for promoting a brand online, which is why most business owners are rushing to create their business profiles on Instagram.
According to Instagram statistics, more than 200 million Instagram users visit at least one business profile, and over 60 percent of them say they get to know about new products .It is clear,Instagram is now a global platform that allows brands to humanize their content, recruit new talent, showcase new products and inspire their audience .More and more people are turning to Instagram to search their favorite business. That means your Instagram profile is now just as important as website home page.
But with so many brands on Instagram, it becomes difficult to stand out. Now you will ask how to stand out and compete with other brands. The answer is through a stunning Instagram aesthetic.It allows you to promote your brand and products in a friendly aesthetic way without hard selling your customers
Customers will look at it when they check out your brand’s profile. The colours, layout, and tone of your business’s Instagram page are responsible for an aesthetic and help you gain new followers.
Your Instagram aesthetic needs to be visually appealing as it provides your brand recognition. Not only this, it conveys your brand’s voice to your audience and helps you gain followers.
Let’s discuss about creating an Instagram aesthetic that helps you gain followers and engages your audience.
Determine your brand’s personality
The first and the most important thing to creating an appealing Instagram aesthetic is determining your brand’s personality. Brand personality is nothing but a set of characteristics that people want to see in your products and services.
You need to consider your business as a person; what does it offer customers? Once you determine your brand’s personality, it will become easier to create an Instagram aesthetic identical to your business.
Plan on what to post
Once you decide your brand’s personality, the next job is to plan the type of content you will post to Instagram. It is important; otherwise, you will post everything, which will not bring the result you are looking for.
Some businesses post memes, but it does not work for every business. Just think about what your audience wants to see on your Instagram feed. You can post inspirational quotes, informational posts, or on-demand graphic designs.
Decide on the content you will post and ensure it matches your brand. Post that type of content all the time so that your audience eagerly waits for your subsequent posts.
Choose a theme matching your business
Choosing an Instagram theme is an important decision, so you should take this decision with utmost care. An Instagram theme can make your profile recognizable and memorable so always choose a theme that can grab people’s attention.
You can go for a dark or moody theme, or you can choose a vintage or tropical theme. If you are confused about choosing among the available theme options, you can choose your brand’s color like Burger King does with red colour, which you can see in their logo. The colour of your theme helps people recognize your brand.
The next thing your Instagram profile needs is a grid layout. You will ask what it is? So, it is how you position your posts in the feed. The grid layout needs to be excellent as it helps you visually organize your Instagram feed.
Some of the grid layouts Instagram offers are:
- Row by Row – In this grid layout, each row of the Instagram feed tells one story
- Rainbow – The Rainbow grid layout changes the colour of your Instagram feed as you scroll
- Tile – It offers alternating images and quotes with solid backgrounds
A grid layout improves the Instagram aesthetic and lets you know what you need to post next on your Instagram feed.
Picking a filter
Picking a filter is optional and if you use Instagram filters on your photos, choose only one filter to have a consistent look. The selection of the filter needs to be according to your Instagram theme.
Sticking with one Instagram filter will help you create a fabulous and consistent aesthetic, which is your ultimate goal.
The given tips will help you create a fabulous Instagram aesthetic for your business and make your business recognizable on social media. Are you ready to get started with creating a cohesive and curated Instagram feed? You can contact Cueball Creatives, which offers flat-rate graphic design services. We’d be more happy to join you in this journey. Let’s help you discover your brand’s Instagram aesthetic with our social media packages
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