Marketing tips on Tamil New Year Day
The Tamil new year begins on 14.4.22 or in Chithirai, on the first day of tamil month. People call each other and say “Puthandu Vazhthukkal” which means Happy New Year. Same day is observed as vishu in kerala and vaisaki and Bo sakhi in Central and Northern India. People clean up the houses ,prepare a tray with fruits, flowers and auspicious items, light up the family pooja and visit local temple. They request God to shower health, wealth and prosperity in the days to come, which means better life style.
New year new purchase
We always give special attention and importance to new things in life. The new year celebrations gives them sense of positivity and enthusiasm about lot of new beginnings. They also take resolutions for better life and this symbolizes motivation for many new beginnings. On this joyful day, when consumers are in the spending spirit, why not encourage them to do that spending with your business.
The following items or business are meeting with impulse sales, being purchased and given to their loved one as gift or for a new start. People are looking for these items
at affordable prices. ‘New year, New things ‘you don’t miss the opportunity if you’ve already on this business what people are searching for.
- Clothes and ready made items
- Jewellery
- Gift items (watch, bags, toys, laptop, computers etc.)
- Greeting cards
- Electronic items such as TV, washing machine, Fridge etc.)
- Books and cosmetics
- Tourism
- Delicious food, party arrangements, dancing etc
- Real estate
- Apple phones, leather items
- Automobile industries (scooter, byke, car etc)
You need to make extra efforts and give your customers and potential customers something of value. The new year brings with new hopes and a host of new marketers ideas you can try to boost sales if you want to get ahead of your competitors.
Tips to attract audience
The new year day celebration is a great opportunity to give your campaign a refreshing twist. Following is the list of marketing ideas that you can implement to increase sales and grow your business.
Promote something new
Instead of running same ads and promoting the same products repeatedly. You can focus on advertisement of new products adding attractive tagline. For example, a simple tagline New Year New (product name) could do wonders for your business. Moreover you should not use the same tagline, but you should change “New Year New Discounts”. There are multiple avenues you can promote your brandings.
Email marketing
If you have a list of customers and an active mailing list,You can simply forward the deals to your subscribers and present the information in a concise manner. This personalized email is always welcome by the individuals, and they become your loyal clients in many occasions.
Text messages
When you have a list of customers with active mobile numbers, you can send messages about your offer, which will be a great surprise to the customers, who are planning to purchase the products.
Opt in form
If you have a lead magnet such as opt in form on your website, you can create a popup detailing your offer. Thus you can capture more email address.
Engage your audience on social media
People often believe that the new year brings an opportunity to restart and refresh. You could host the contest(may be stories, quotes etc) on multiple platforms like Twitter, Instagram and facebook. You can award prizes to the top 5 contestants and such post may be shared to your audience and inspire them.
Launch New Product
You can launch new products, upgraded from the previous product (e-g) I phones and offer discounts for the first 100 purchases etc and also discounts on the old products. This is the best way to improve sales.
Explore channels for user acquisition
There are several channels for user acquisition that companies rely on. The most popular ones are as follows.
- Email marketing
- Direct traffic
- Paid social channels
- Affiliate marketing
- Referrals
Your new year campaign can be a great start to gaining a client for a long haul. Make sure you’re putting your best foot forward.
Top companies have taken advantage of the above tips for improving their business. Below are the postings made by them in social media.
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