What is your choice – Minimalism or Maximalism in the design style?
As a business man, are you thinking very seriously, which style to adopt for designing your website, logo, business card and ads social media postings – minimalism or maximalism?
In this article we’ll explain what is minimalism / maximalism and how best both the styles could be used. Read the article and get clarified to take a final decision on your social media posting designs so as to bring your business to the next level.
What is minimalism?
When you want to ensure that the viewer is focusing on exactly what you want them to focus on the design, you can prefer minimalism style. Nowadays companies follow the policy of “less is more” and design their needs with fundamental components to provide simplified user experience. Straight lines, ample negative spaces, grides and unadorned typed faces evoke a strong sense of cohension. This style is appealing to millions of people since there are no extraneous visuals or anything else to distract the viewers from the user journey.
The key elements that you can expect to find for minimalism in graphic designs are few colors, simple typography, captivating imagery and purposeful elements. The designs talk with the viewers in appealing tone in a polite manner to attract them without presenting unnecessary elements to divert their focus.
Generally global companies, having established in the market, like Coco Cola, Apple etc prefer minimalistic style.
Practicing minimalism has the following benefits
- Communicate with the customers quickly
- Less message, easy attraction
- Time savings and maintaining the designs
- Loved by all.
There are certain disadvantages by practicing minimalism
- Limited communication
- Too blank
- Lack of creativity
- Lack of room for growth
A business consultants might want to skip the minimalist approach for the reasons explained above, and seek for maximalism.
What is maximalism
Maximalism breaks free from restraints of minimalism and leave room for spontaneity. Maximalism design has no fear of color combinations. Designers use bold, bright and saturated hues and experiement with clashing color pallatte like ornamentation. If minimalism whispers quietly maximalism gets up and shouts from the table top and according to Wikipedia, it is a reaction against minimalism as estheric of excess and redundancy.
A simple approach may not do justice to a brands potenetial and personality if it has lot to communicate. The maximalist style places no restrictions on the number of elements that can be used, urging you to make your design as loud as possible. Maximalism has objectively more aggressive asthetics whereas minimalism may offer a weak portrayed of what company stands for
Benefits of maximalism
1. Eye catching – contrary, bold colours especially for youngsters and kids provide an eyecatching designs.
2. Unique : maximalism adopts a unique techniques of separating themselves from others with more & more combination
3. Bold : maximalism has got no restrictions or boundaries in selecting the color, fonts, texture, layout etc which makes views joyful on seeing social media postings
Minimalism vs maximalism
The minimalistic design is best suited for renowned brand such as Coco cola, Apple and much more. For sites aimed at exclusivity and luxury items including those promoting jewellery, expensive lines of wines, fashion designers and automobiles may opt for maximalism. Interior designs, packaging logo designs, branding, prints, beauty branding, dairies and juice branding industries
Whether your graphic designs are minimal / maximal, the design needs to be accessible, a true representative of your brand and enable users to achieve their desired action. There needs to be a cohesion between brand and designs.
Therefore, before you begin a design project it is critical to consider your core mission whether it may align with either minimal or maximalism.
Maximalism and minimalism are basically opposite to each other in concepts, both offers significant advantages and derive the required benefits in making the business promotions.
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