What is the time to call a rebranding agency to support your business?
Rebranding is a declaration of your company’s commitment and upward growth of your business. Change is never easy but a change will ever do you good. When digital played a limited role in brand application and corporate identity, the branding requires revision or change in this era of digitalization. Companies need to change branding activities to give a new visual identity to cape with competitive marketing. You need to understand rebranding to attract more and loyal customers, to stand our from the competition and to increase the perceived value of the product besides to make easy marketing
Rebranding includes identity phases namely visual identity and verbal identity. Visual identity incorporates colors, logo, topography and photography whereas verbal identity includes name, tagline and messaging. These identity phases typically culminate with the redesign of websites and or marketing collateral.
Now you understand rebranding does not just means coming up with a new company logo alone but it is the process of reshaping new company or product is perceived.
How do you know when it is finding the time to pick up the phone and call a branding agency to help rebrand your business.
- When you realized your brand simply not doing the job to differentiate you in the market place
- At the time of expanding your business scope and entering a new market.
- The name of your business is too limiting
- You don’t love your logo or your aesthetic logo no longer speaks your company’s values and products.
- You want to give new life to outdated branding.
How to rebrand your company?
- Just clearly understand your company’s mission, vision and values
- Plan rebranding strategy that works with your existing brand
- Consider your audience, the market and your competition
- Rename your business
- Rebuild your brand identity
- Manage the rebrand carefully
- Inform your rebrand to the world.
1. Just clearly understand your company’s mission, vision and value.
You must clearly understand your company’s mission, vision and value. Apart from this, you have to analyze the brand voice tone, words, and match with your message for your brand you, vse. The solid foundation you build your rebranding will be a first step for success.
2. Plan rebranding strategy that works with your existing branding.
Ensure your branding update are consistent with the brand elements you are keeping. A consistent branding helps to increase the overall value of your company by reinforcing your position in the market place, attracting loyal customers and increase ROI.
3. Consider your audience the market and your competition
Assure what’s trendy now and adopt that trend to make sense for your company. Consider among other things your rebranding assets with your customer base, and target audience through the focus group.
4. Consult with your team and staffs
Consult your staffs and employees and get their opinion. They will be faces and voices that represent your brand to your customers. You must account for the people voice in your marketing strategy based on their valuable feedback.
5. Rename your business
When somebody, somehow do the business using trademark, similar to yours, when your business grow and change if may the time to rethink a name change to migrate choers or confusions.
Rebuild your brand identity
The creditability and trust worthiness of your business, sol judged by the consumers from the web designs, business cards. Product packaging and packaging graphics, illustration, email deisgn etc. henceforth, no loss should be caused for your brand identity while rebranding process.
Manage the rebranding creafully
Rebranding is not an easy process, but also a lengthy set deadlines and mitigate going down, by a well managed process and strong marketing strategy covering all marketing channels such as facebook, twitter, youtube google etc
Announce your rebranding
Give your customers a narrative, they can follow to understand why you rebranded. Minimize the risk of customers confusion through carefully planned launching that showcase the store behind the rebranding.
Are you ready?
Rebranding requires a lot of research, strategy and introspection as explained above. It is easy to develop tunnel vision when designing a new logo. Cueball creatives know the value of stepping away from a design order to look at it with fresh eyes. We have assisted many companies in the rebranding process.
To find inspiration among customers, commit to what you stand for and decide over rebranding
We do rebrand to re-establish the brand in the eyes of consumers, expand product offerings or expand into new markets.
We support your business success. Connect with us.