Now it is imperative to switch over from offline marketing to online marketing because 90% of consumers are using internet and 75% of 18-55 year old search to business online every week. When you change from retail business to online business, you can connect with potential customers quickly and also work more easily with other businesses and professionals. You can explain the elements of your products and educate customers about the related topic. You can also save operational and administrative cost, besides, you can target global marketing.
What works for offline business may not work for online. You need to adopt new strategies to keep your current customers and also attract new customers. When you don’t have the experience and skills to take your business online, we give the guidelines to follow.
Buy a domain name
You can register a domain name, as a first step @$15 – $25, which will be same as your business name. Domain buying platform also allows you to choose from old premium and country domain extensions, such as .com / .net / .co for your offline. If you are booking to create a distinct online identity, come upto unique ideas for your domain name.
Build a high converting website
If you are planning to sell products through your website, you need to signup for ecommerce platform. Just create an account and you can start building your website and selling right away. You can select the platform type also to bring you closer to your goals.
Revamp your website design
This will ensure brand personality into your website.
Decide what to sell
While you choose to sell products, you need to think about the storage and shipping costs to make them very low. Most ecommerce platforms offer dropshipping apps that offer diverse selection of products .
Focus on the content of your website
As you don’t visit people, your content in your website should be written in such a way to explain about your brand and the quality of the product so that people will easily understand your product or service and make purchase decisions. You need to focus on the following when you create unlimited pages of content.
- Home page
- About us page
- Product / service page
- Return and refund page
- Contact us page
The above pages have to include high quality visuals shows causing about your product / service, your beginning and the real persons behind your company, visuals for improving readability and the policy for getting refund on return of products and a contact form to create.
1. Establish your payments steps
2. You need to offer multiple payment options on your site. You can use Paypal which is another popular way and may be linked to your website . if you checkout payment process stretches over several web pages you add a progress bar, so they know how many steps are needed before they complete their checkouts.
3. Announce your move to online business
4. Spread the message of moving to online business, among the customers and getting people to notice it is very challenging. Here are the channels you can make use to meet out the challenge.
Email – send email to all your customers about the product informations, price, discounts etc in a simple way with catchy words.
Make an announcement post on facebook, Instagram, pinterest and linkedin and any other platform you have on social media. You can include your website link, add stories attractive images to reach out customers globally.
Research on what keywords people use when searching for business. Insert these words through your site copy and ‘Alt’ sections of your images to establish your presence.
Consider partnering with influencers to spread the word about your business. They are more effective at getting people to engage and act upon their recommendations.
Look at these going online steps to grow your sales through online and stand out among the competitors. You can increase your product range, while moving to online, than remaining as a retailer on ecommerce platform.
Connect with cueball creatives
We guide you and remain helpful to switch over from brick marker retail shop to online shopping. Our experienced graphic designers co-ordinate with you and supporting you to create a website, content, images posting on social media designing suitable payment options etc.
We support you to improve your brand image and bring loyalty among the customers to your brand.
We help you to take your business to the next level.