Top Video Marketing Trends you Can’t Ignore
Currently, sixty-three percent of people globally use the internet, and we spend nearly eight hours watching online videos. With handy tech in hand, the audience is watching more and more videos online. So, executing the latest video marketing strategies can boost your profits significantly.
Video marketing isn’t about just producing a video for marketing. Your content must be engaging, relevant, and aligned with modern market demands.
So, you need to follow the latest video marketing trends:
Engaging animated videos
The animated explainer videos are the most actionable video content. Animated videos have a global reach as children, adults, and even elders can connect to them. Winning hearts since forever, the animations engrave into the people’s hearts. As a result, the animation is making a huge comeback to the mainstream, becoming a strong element of brand awareness.
For example, McDonald’s created an animated explainer video to help customers claim offers on the App. The simple characters, bold colors, and plain backgrounds in the video made it very interactive and informative. As a result, these simple animated explainers can bring huge success in your business.
The animated videos can help you in the following ways:
- It uses universal animations that target audiences globally.
- Make the message of your video simple.
- Google ranks creative videos higher than other ones.
- Animation evokes emotion and binds the audience
- Animations are easily shareable.
Apart from this, many organizations use animations because being minimal in graphic design is the trend and gaining massive popularity.
Short is best
Do you come through a video online which looks interesting, but it’s ten minutes long, and you skip it? Yes, this happens, and people don’t like watching a very detailed video no matter how valuable the content is.
Therefore, one of the most important video marketing trends is to “keep it short.” Users need a “to the point” message in videos which is helpful. As a result, some of the most liked, shared and loved videos are only 60 to 90 seconds long.
Here are some benefits of short videos in video marketing:
- Short videos have more engagement, and Google ranks them higher.
- Users can grab maximum information in a limited duration.
- It’s easily shareable.
Influencer marketing is trending
Partnering with influencers who directly or indirectly relate to your business is one of the effective video marketing strategies. You can easily reach a wider audience and gain the trust of people. Because more than half of the world’s population now uses social media.
The influencers are called “influencers” because the audience counts on them. In addition, it’s very budget-friendly and helps easily target your audience on social media. Followers of influencers will check out your content, which will bring traffic to your business.
Optimize your videos for SEO
SEO is not a new thing but a very important aspect of the growth of your business. While optimizing all your content for SEO, don’t forget the videos.
You can optimize your videos by:
- Using top topics relevant to your niche
- Search and use trending keywords in your videos
- Add timestamps
- Use attractive thumbnails in your videos.
The importance of graphic design services for your business is immense as the visual appeal of the thumbnails and overall videos are good for SEO. So, finally after optimizing your videos, you will notice a higher ranking on Google, which will lead to audience growth.
Diversify your videos
Video marketing is a mix and match of marketing and addressing all the needs users are looking for. Well, make your market by expanding the subject of your videos.
For example, you can launch the “behind the scenes” videos, “how-to” videos, tutorials, and customer reviews videos. In addition, you should work with graphic designers who can make the video’s script more interesting and fun to watch.
Express gratitude
As already mentioned, video marketing isn’t about constantly boasting about your services. It’s about many other things, and gratitude is one among them. For example, you can create attractive videos and launch them on all your handles to express thankfulness.
With the help of graphic designers, you can create touching videos to thank all your loyal customers and stakeholders. For example, be thankful for the trust and love you’ve received. Also, assure your customers that you’re constantly improving to satisfy your customers.
Create a shareable content
Making your videos shareable is a smart strategy to widen your audience reach. Making the content shareable isn’t about constantly asking people to share it, but by naturally making it shareable. This will include lots of research and a creative approach.
Some of the best ways to make your videos shareable are:
- Tell a story in your content that is interesting and very moving.
- Engage the audience through their opinions.
- Add valuable information to your content.
- Build excitement for something you’re going to launch soon.
Upscale the sound effects
Sound effects must seem like a very small aspect of a video. But, in this competitive market, you can’t ignore any factor. So, directly or indirectly, sound is an important factor affecting your video marketing strategy.
For example, you can work on sound mixing, narration, foley effects, volume, and other technical details. You will be surprised to know how these small fixes can make your video more attractive and watchable.
Prioritize your video sharing platforms
There are plenty of video launching platforms on the internet. But, knowing where your audience lands most is crucial. For example, you can find it by identifying your audience, their region, and age group. Also, study the competitors and research all the online handles.
Now, you must design custom videos for various platforms with different video parameters. For example, some platforms prefer horizontal videos, while some opt for vertical ones. Modifying your videos according to the internet handles will boost your sales effectively!
Last but not the Least – Hire a Pro
As video marketing has become the new marketing essential, you can’t ignore or take it lightly.
If you lack enough skills or time, it’s always best to let experts and professionals handle it. After all, video marketing is going to uplift your marketing game and you can’t afford even a single loophole.
So, hire a pro graphic and video animation designer who is aware of the latest marketing trends. Good videos with thoughtful content and graphics can boost your profits immensely. So, follow all the trends and update your video marketing strategy accordingly!
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